Two forces are working together right now to cause a perfect storm for small businesses. 1 – Small businesses have a cloudy view of their market. 2 – Small businesses don’t realize that they have this cloudy or distorted view of their market.
Communication sins include incoming and outgoing communications. Television, talk radio, music, telephone, entertaining web sites, porno, dating sites and chat, social calls coming or going, are all time stealers and production killers.
Keep up with the group home consultant current trends in health money sports or social events and styles What’s new with the young people? Or the elderly? There are many retired people actively pursuing hundreds of various interests. How can you tap into that market??
Talk to people who have nothing to hide.. Secretaries often know more details than their bosses. And they usually aren’t told to keep project secret. What they know can fill pages of newsletters.
I stopped by another home-worker a few months ago and he was playing solitaire, taking calls about jokes and gossip, and was constantly involved in frivolous e-mail. Last week he got a salaried job, at just about minimum wage, he made almost nothing working at home.
On-The-Job Training – Work for someone else for a while. Roll up your sleeves and learn the business from the inside out. When scouting out potential “employer-trainers,” it’s best to look for one that is successful and well run. Don’t forget though, you can learn from a poorly run business. You learn what NOT to do, instead of what to do. This, however, can be frustrating. It is best to learn from successful people and businesses. Remember though, being an employee and being an owner have two sets of responsibilities.
In that one sentence there are four different systems at work and if you don’t have them in place your car (business) just won’t run right. And that is only one set of systems, let’s include bookkeeping, billing, marketing, computer technology and web design. I hope at this point you are starting to see the value of a consultant, a consultant keeps you focused on what you do well and what you don’t the consultants can become your guide. We can’t and don’t ever run your business for you.